Whether this is a spouse, friend, or business partner, find someone who knows you well that you go to for advice. During the Branding process, there will be different phases that might need revisions or approval. For this, it is great to have someone that can put another set of eyes on the designs or Branding Strategy—someone who knows you and the business well and can help lead you in the right direction.
Sometimes people are surprised by the time commitment for re-branding or branding their business. While you might only have to do some feedback and the occasional meeting, be sure to set enough time to really think through your decisions. These are big decisions that you are making for your business and they need your undivided attention sometimes.
While your business should be a reflection of you and your story. Your brand should also be a reflection of your audience. Keeping your audience at the forefront of your mind is a good practice as you go through the process.
A good Designer will help you create a brand that has a good balance between feeling modern and timeless. When you create a new Brand Identity, it should be able to last you 5-10 years. Think how quickly design changes from year-to-year. You want a brand that doesn’t feel outdated, but isn’t the newest trend either. You can incorporate trendier imagery into your marketing, but your logo and typography need to feel more timeless. Keep this in mind as you go through the Branding Process, don’t get too caught up in everything you see on Pinterest and social media.
Sometimes the design that they create for you may not be what you had in mind. You may be envisioning something that you saw on Pinterest or a competitor. A good designer will help you stand out from the crowd and others in your industry. Having an open mind as you go into the process may help you in the long run. Of Course you want your brand to feel like you and be a good representation of your business, but being open to trying new things and listening to your designer’s reasons will ultimately lead to the best designs.