Knowing the right questions to ask a potential Designer is so important to not only get to know them but to also set expectations for the both of you. Here are ten questions that I think are important to ask a Designer before you hire them:
This question is the first one for a reason. Knowing what to expect and how the next few weeks working together are going to look like is so important. The Designer might require extra time from you or require a few meetings during the Branding Process. If you get to know this ahead of time, it sets both of you up for a smooth process moving forward.
2. How many clients do you work with at a time?
Some Designers might work with 1 or 2 clients at a time and some might work with 5+. Both of these have advantages and disadvantages, but for you, it’s nice to know what communication and availability might be like depending on the number of clients they have.
3. What are your office hours?
Communication is key and knowing when you can reach your Designer is crucial. In addition, ask them what their typical response time to emails is.
4. Who has ownership of the logo and designs afterward?
Even though the legal side of the business can be pretty boring, it’s something that you need to understand moving forward.
5. How much of my time is required during the process?
This is similar to the first question. However, as a client, you might be required to attend meetings, do questionnaires, have information for your Designer on certain dates, etc. All of these are good to know moving forward so you can be sure to put that information on your calendar and to-do list.
6. Do you get my business cards, etc. printed for me?
Some Designers will only send final files that you can take to a Printer yourself and some will get them printed for you. Be sure to ask what your Designer offers as far as printing services go and how you can order additional items in the future.
7. Why do you think I need new branding?
Make sure that your Designer is confident in the reason behind why you need new Branding or initial Branding.
8. How do I give the best feedback?
This question gives your Designer the opportunity to talk about feedback and what the expectations are. In addition, some Designers like to give advice on what type of feedback is best with working with them.
9. If I need additional designs or items later on can I hire you for those?
A good question to ask especially if you are wanting to expand your business in the future.
10. What programs do you use for social media graphics and websites? Will I be able to edit those later on?
If you are hiring your Designer for any social media graphics or websites that you need to edit later, be sure to ask them what program the files and website will be available on.
There may be a few additional questions you want to ask your Designer before hiring them, but these will at least get good conversations started so you can feel confident about making the right decision on whether to hire them or not.