Depending on the type of business you have, it might be better to wait until after branding to get new photos. But if you are in need of some updated headshots, it is a great idea to tackle them beforehand. That way, your Designer can have them once you start updating your website and social media.
If your business is more than one person, consider having a team meeting. You can discuss topics like “what you want to see change”, “who your key audience is”, “different improvements that need to be made”, “if you need any additional collateral items that you don’t already have”. If you are the sole person for your business, consider meeting with a close friend or family member to discuss different ideas as well.
Branding can be time-consuming and require a lot of your attention. Think ahead and be sure to set aside enough time in your schedule for meetings and critiques with your Brand Designer.
Imagine going through the branding process only to pivot your business a few years later. Make sure you evaluate the next few years and think through where your business is headed. A good Branding Designer can help you design for those pivots, but you need to predict if they are coming. For example, a photographer who is photographing families right now might be wanting to eventually get into wedding photography. But, if you are just designing for where you are currently in your business, it may not serve your future clients well later on.
Before your Branding Designer can create a logo for you, you need a few things legally set up. By this I mean that your business name is registered, your business is legally set up, and you have your domain name purchased. Going through this process beforehand can save you a lot of guessing and changes later on.