I get this question quite a bit when people reach out to me: “How do I know it is time to invest in Branding or Re-Brand my business?” Branding is an investment and can be a big commitment, so knowing exactly when to re-brand is helpful in having confidence in moving forward with a decision. This list will help ensure that you know when it’s time to take the leap.
You aren’t attracting the right clients: If your Branding isn’t a good representation of both you and your business, it may attract either the wrong clients or not enough clients. If you feel like you are stuck in a cycle where your clients aren’t connecting well with you, something feels off, or your clients don’t have your same values this is a good indicator that it’s time to re-brand. A good Branding Designer will not only create beautiful designs but help you come up with a good and purposeful strategy for your business that will ultimately attract the right clients.
You are wanting to increase your prices, but are hesitant: If you feel stuck and wish you could charge higher rates or increase your prices, but you just can’t seem to justify it, it may be time to re-brand. By re-branding, it shows that you are willing to invest in your business and it may lead to people trusting in you and your product/services more.
You aren’t coming across as a professional in your field: Similar to the one above, if your Branding looks unimpressive, it might make you seem unprofessional and people may not feel confident investing in you. Ever gravitate towards a certain yogurt at the grocery store because it looked prettier (I’m looking at you Chobani), which ultimately makes it look healthier/tastier, and then you bought it?… When the yogurt next to it was the exact same thing but the packaging was ugly… Yeah, we have all been there and chances are something similar might happen to your business as well. We are attracted to things that are attractive.
Your “DIY” isn’t cutting it anymore: You have outgrown your old Brand. That $30 logo you bought off of Etsy will only take you so far, friend. And chances are, there are 100 other businesses out there with the same logo as you. It’s time to create a brand that represents you and your audience well in a unique way.
You are pivoting in your business: If you are trying to reach a different audience or changing up your business to offer different services or products, it might be a good time to re-brand so you can have Branding that represents you and your business well.
Your current brand doesn’t tell a story: To reiterate the points above if your brand doesn’t feel like you and isn’t unique, how are you supposed to stand out from the rest? Your story is uniquely yours and should be represented well.