Make sure to include your location: Depending on the type of business you have, be sure to include your location. Side note, if you are a photographer or other business who travels, be sure to include that information as well. Your location should be one of the first things that your audience sees on your homepage.
Make it clear who you are + who your audience is: Be sure to include who your target audience is and what you can do for them. This can come in the form of a brand tagline or other verbiage, but be sure to make it clear and easy to find.
Don’t let the design be overwhelming and busy: We are easily overwhelmed when it comes to websites. The simpler the better. This is especially true when it comes to copy on your site. If you have a large body of copy that is necessary, maybe consider having a “read more” button that they can click on if they are interested in that topic.
Call to actions are your friend: Whether your audience realizes it or not, they love to be told what to do. If you have a clear call to action, they are more likely to stay on your site longer as well as take action.
Original images > stock images: If you have the budget for it, original images are one of the best ways to make your website stand out. If you have to use stock images, use them tastefully and not very often.
Show your face: Especially if you are a solopreneur, make sure to include an image of your face so your audience can have a human connection. People want to connect with other people emotionally.
Lead your audience to their next step: Similar to CTA’s, you want your audience to easily be able to access next steps throughout your website. On your homepage be sure to highlight the main pages that your audience should be interested in. If you want them to visit your blog, remind them.
Mobile-friendly: A study from 2020 says that 68% of site visits were from a mobile device. This is a reminder that your mobile site should be just as beautiful and functional as your desktop.
Don’t make the page super long: Simple sells. We live in an age where we want information quickly and efficiently. Be sure to have a homepage that highlights the main points you are trying to get across and then let the other pages get into more detail. Don’t let your audience keep scrolling and scrolling on the same page—keep them clicking not scrolling.
Clear navigation: Is your navigation easy to find? It should be.
Reviews and testimonials: Highlighting a few reviews from clients is a great way to showcase your skills or products. This is something that should be included on your homepage not just tucked away on a different page.
Hierarchy with typography: Make it obvious what is a header and what is body copy. While we are at it, be sure to have typography that is easy to read as well. The size and style of the fonts you choose should be appropriate.
Keep content and imagery updated: Every few months, switch around imagery to keep things fresh and interesting. If you are a photographer, put your recent images on your site regularly. If you sell products, be sure to showcase your newest ones.
Make it simple and use white space: If I haven’t made it clear yet, simple is best. Use lots of white space so your audience isn’t flooded with too much information and imagery at once.
Make sure your load time is quick and efficient: There are websites and apps that will check your load speed. I recommend going through this process, especially if you have a lot of imagery and photographs on your site. Be sure to format and resize your images for the web as well.