Make sure to include your location: Depending on the type of business you have, be sure to include your location. Side note, if you are a photographer or other business who travels, be sure to include that information as well. Your location should be one of the first things that your audience sees on your […]


September 20, 2021

Homepage Checklist Banner

Color palettes are something everyone is familiar with, but a lot of people don’t realize that colors are also associated with emotions and ideas. Ever notice that the majority of fast food restaurants have a red or yellow logo?—that’s color psychology. It’s also why we associate Valentine’s Day with pink + red. Different colors evoke […]


September 8, 2021

I get this question quite a bit when people reach out to me: “How do I know it is time to invest in Branding or Re-Brand my business?” Branding is an investment and can be a big commitment, so knowing exactly when to re-brand is helpful in having confidence in moving forward with a decision. […]


August 10, 2021

Signs it's Time to Re-Brand

My number one advice for new business owners is to establish your core values and a set of rules for yourself first. This is something I did not do when I started my own business and man, oh man I wish I had. While owning your own business can lead to more free time, financial […]


August 5, 2021

Consider getting updated photographs Depending on the type of business you have, it might be better to wait until after branding to get new photos. But if you are in need of some updated headshots, it is a great idea to tackle them beforehand. That way, your Designer can have them once you start updating your […]


August 3, 2021

Before You Hire a Designer

Curious about what it’s like to work with me? My process is rooted in getting to know my clients first and then transitioning into design. I pride myself on knowing my clients and their business on a deeper level which translates into an easier and more effective design process. How can I design something for […]


July 26, 2021

My Process

Knowing the right questions to ask a potential Designer is so important to not only get to know them but to also set expectations for the both of you. Here are ten questions that I think are important to ask a Designer before you hire them: What does your process look like? This question is […]


July 19, 2021

Good Fonts are always a great idea to keep in your back pocket. Whether you are needing to update a pricing guide or creating a social media graphic, a good font will take you a long way. I have compiled a list of ten fonts that I go to often… and better yet, they are […]


July 16, 2021

Ten Free Fonts

Have a “go-to” person Whether this is a spouse, friend, or business partner, find someone who knows you well that you go to for advice. During the Branding process, there will be different phases that might need revisions or approval. For this, it is great to have someone that can put another set of eyes […]


July 15, 2021